Molotow

The story of MOLOTOW is a story of determination: it all began in 1959 with the founding of “Farben Feuerstein” by Wilhelm Feuerstein – a company specializing in the world of paints and coatings, without knowing it would lay the foundation for a global brand. Wilhelm’s son, Jürgen Feuerstein, took over the business and brought a new vision and philosophy that would soon revolutionize the graffiti and art world.

From an early age, Jürgen Feuerstein learned the craft of working with paints. In the late 70s, he also discovered his personal passion as a DJ and fan of American muscle cars. It didn’t take long for him to introduce car parts into the family business, which also changed the clientele. When graffiti came from America to Germany in the early 80s, the connection to the scene was quickly made. A key moment for Jürgen was when he realized that there was a lack of specialized spray cans for graffiti artists. This changed in 1996 with the launch of the first graffiti-optimized spray can, “COVERSALL.”

Jürgen set out to find the perfect spray can. After numerous experiments and countless tests, he finally developed the world’s first spray can without mixing balls in 1998, in collaboration with a producer – the BURNER Chrome.

After this first milestone, Jürgen didn’t waste much time. Just a year later, he launched another spray can, which to this day is considered the first true graffiti spray can and is referred to as the reference spray can number 1 by graffiti artists and graffiti muralists:
Less spray mist, more precise lines, and greater coverage – the MOLOTOW PREMIUM was born. With this innovation, MOLOTOW established itself as a pioneer in the industry and laid the foundation for a new era of urban art, which soon made its way into galleries.

In 2004, the K31 Gallery hosted the first pure graffiti exhibition in Germany. This marked the beginning of a development in which graffiti transformed from vandalism into an accepted art form.